The 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick is a creamy matte lipstick with intense, full-coverage color and a pleasantly soft feel on the lips. The highly pigmented formula applies evenly, looks elegantly matte, and does not feel dry or dull.
The color comes from fruit, berry, vegetable, and plant pigments from strawberry, pomegranate, raspberry, bilberry, beet, acai, annatto, carrot, cherry, turmeric, and other plant extracts. Depending on the shade, approved mineral colorants complement the formula to ensure stable color intensity and wear.
Shades
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Pink Canyon – pink-toned nude
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Sahara – neutral, deep nude
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Winecup – cool berry shade
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Nopal – neutral, rich ruby red
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Blood Orange – classic, intense red
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Mirage – cool, rich dusty rose
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Cactus Bloom – vibrant coral red
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Cassia – neutral, rich antique rose
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Mojave – warm red-brown
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Plume Pink – nude mauve pink
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Prickly Pear – vibrant coral pink
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Savanna – pink-brown nude
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Sonora – bright red-orange
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Strawberry Cactus – medium coral pink
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Hyacinthus – deep violet berry shade
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Marrakesh – vibrant fuchsia
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Protea – rosy pink
The base of cocoa butter, shea butter, MCT coconut oil, castor oil, candelilla wax, crambe oil, apricot kernel oil, sunflower oil, and vitamin E makes the texture smooth and comfortable. The lipstick glides softly over the lips, delivers rich color, and cares for them at the same time – ideal if you are looking for a matte lipstick that makes a bold statement while remaining comfortable to wear.
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creamy matte natural cosmetics lipstick with intense color payoff
- full-coverage, long-lasting finish with a velvety feel
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with fruit, berry, vegetable, and plant pigments
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nourishes with cocoa butter, shea butter, apricot kernel oil, and vitamin E
- glides softly over the lips without feeling dry or chalky
- wide range of shades from nude through coral and red to berry tones
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Contents: 4.5 g, usable for 6 months after opening
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100% natural, vegan, gluten-free, and cruelty-free
100% Pure is known for makeup with fruit and plant pigments. The brand combines intense color, natural formulas, and nourishing ingredients – from lipstick and blush to mascara. The Cocoa Butter Matte Lipstick is one of the brand's iconic products: bold in color, creamy to apply, and comfortable on the lips.
Shades

How to use
- Apply directly to the lips or use a lip brush for a more precise contour.
- For an especially even result, gently exfoliate the lips beforehand and, if needed, allow a thin layer of lip care to absorb.
- The color can be worn in one layer or built up for more intensity.
- For a softer look, dab the lipstick on with your finger.
- For more definition, use a matching lip liner beforehand.
Ingredients
Caprylic/Capric Triglyceride (MCT Coconut Oil), Euphorbia Cerifera (Candelilla) Wax, Ricinus Communis (Castor) Seed Oil, Heptyl Undecylenate (From Castor Seed Oil), Silica (From Bamboo), Hydrogenated Vegetable Oil (From Sunflower And Olive Oil), Oleic/Linoleic/Linolenic Polyglycerides (From Sunflower Oil), Crambe Abyssinica Seed Oil (From Crambe Plant), Phytosterol Esters (From Sunflower Oil), Theobroma Cacao (Cocoa) Seed Butter, Fragaria Ananassa (Strawberry) Fruit Extract, Punica Granatum (Pomegranate) Fruit Extract, Vaccinium Myrtillus Fruit (Bilberry) Extract, Rubus Idaeus (Raspberry) Fruit Extract, Vitis Vinifera (Grape Skin) Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Rubus Fruticosus (Blackberry) Fruit Extract, Beta Vulgaris (Beet) Root Extract, Rubus Leucodermis (Black Raspberry) Extract, Euterpe Oleracea (Acai) Fruit Extract, Bixa Orellana (Annatto) Seed Extract, Daucus Carota Sativa (Carrot) Root Extract, Prunus Cerasus (Cherry) Extract, Curcuma Longa (Turmeric) Root Extract, Active Carbon (Activated Bamboo Charcoal), Prunus Armeniaca (Apricot) Kernel Oil, Lecithin (From Sunflower), Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol (Vitamin E), Ascorbyl Palmitate (Vitamin C), Rosmarinus Officinalis (Rosemary) Leaf Extract, Citric Acid (From Citrus).
May Contain by Shade
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Pink Canyon: CI 77891, CI 45410, CI 77742, CI 77492, CI 77491, CI 75810
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Sahara: CI 77742, CI 77891, CI 77491, CI 75810
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Winecup: Titanium Dioxide, Iron Oxides
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Nopal: CI 15850, CI 45410, CI 77491, CI 77891, CI 77499, CI 75810
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Blood Orange: CI 15850, CI 77491, CI 77891, CI 75810
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Mirage: CI 77742, CI 77891, CI 77491, CI 45410, CI 19140, CI 75810
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Cassia: CI 77891, CI 77491, CI 77742, CI 77499, CI 75810
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Mojave: CI 77742, CI 77891, CI 77491, CI 77492, CI 77499, CI 75810
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Plume Pink: CI 77891, CI 77742, CI 77491, CI 45410, CI 75810
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Prickly Pear: CI 77891, CI 15850, CI 75810
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Savanna: CI 77742, CI 77491, CI 77891, CI 45410, CI 77492, CI 75810
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Sonora: CI 15850, CI 19140, CI 77891, CI 75810
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Strawberry Cactus: CI 77891, CI 45410, CI 19140, CI 15850, CI 77742, CI 77491, CI 75810
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Hyacinthus: CI 45410, CI 77742, CI 77891, CI 77499, CI 77491, CI 75810
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Marrakesh: CI 77891, CI 45410, CI 15850, CI 77491, CI 75810
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Protea: CI 15850, CI 77491, CI 77891, CI 45410, CI 19140, CI 77499, CI 75810
Cactus Bloom – different INCI - without titanium dioxide
Theobroma Cacao (Organic Cocoa) Seed Butter, Butyrospermum Parkii (Shea Butter), Extracts of Prunus Cerasus (Cherry) Fruit, Prunus Domestica (Plum) Fruit, Vitis Vinifera (Cabernet Grape) Fruit, Rubus Idaeus (Raspberry) Fruit, Vaccinium Angustifolium (Blueberry) Fruit, Rubus Fruticosus (Blackberry) Fruit, Prunus Persica (Peach) Fruit, Prunus Armeniaca (Apricot) Fruit, Solanum Lycopersicum (Tomato) Fruit/Leaf/Stem, Punica Granatum (Pomegranate), Cacao (Chocolate), Rosa Centifolia (Rose Petals) Flower, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem, Oryza Sativa (Rice Starch), Tocopherol (Vitamin E), Euphorbia Cerifera (Candelilla) Wax, Silica, Rosmarinus Officinalis (Rosemary) Leaf Extract
Titanium Dioxide Notice
The shade Cactus Bloom is free of titanium dioxide. Depending on the shade, the other shades may contain titanium dioxide / CI 77891. If you have known intolerances, please also check the INCI list on the respective product packaging, as 100% Pure occasionally adjusts its formulas and colorant listings.
Note on “May Contain” / “+/-”
In color cosmetics with multiple shades, colorants may vary by shade. The labeling “May Contain” or “+/-” means that individual shades may contain these colorants – not necessarily every shade.