Fruit Pigmented Full Coverage Water Foundation 30 ml

The Fruit Pigmented Full Coverage Water Foundation by 100% Pure combines a pleasantly lightweight, fluid texture with high to full coverage. Redness, uneven pigmentation, and imperfections can be reliably evened out, while the satin finish leaves the skin looking fresh and natural without appearing overly matte or mask-like.

The new formula is based on organic aloe vera juice and combines it with moisture-binding glycerin, smoothing olive squalane, and vitamin E. Plant-based emollients ensure that the foundation spreads evenly and blends softly. Kaolin and silica help create an even, refined-looking finish.

• Liquid foundation with high to full coverage
• Visually evens out redness, uneven pigmentation, and imperfections
• Natural, fresh satin finish
• Lightweight, easy-to-blend texture
• For normal to dry skin
• Key ingredients: Organic aloe vera, glycerin, olive squalane, and vitamin E
• Quality: vegan, cruelty-free, and free from nanoparticles

The current formula contains titanium dioxide and, depending on the shade, iron oxides as mineral color pigments. It contains no nanoparticles.

Unsure about the shade or texture? In our detailed Foundation Guide, you will learn step by step how to determine undertone, coverage, and texture. If you would like to test several shades, we recommend our Foundation Sample Set - so you can conveniently compare them at home.

Shades

Key Ingredients

• Organic Aloe Vera: Aloe vera juice forms the foundation's base and moisturizes the skin. This keeps the skin feeling comfortable even with higher coverage, making the foundation especially suitable for normal to dry skin.
• Glycerin: This proven humectant binds water in the upper layers of the skin and helps maintain a smooth, supple feel. As a result, the complexion appears less dry even under makeup.
• Olive Squalane: This lightweight plant-based lipid resembles components of natural sebum and leaves the skin soft and supple without feeling heavy. It also helps the foundation spread easily.
• Vitamin E: This antioxidant vitamin helps protect the skin from oxidative stress and complements the nourishing formula.
• Kaolin & Silica: These fine mineral powders help create an even-looking complexion and a soft satin finish. They help the high coverage look visually natural.

How to Use

• Shake the bottle well before use.
• Dot a small amount onto the forehead, cheeks, nose, and chin.
• Blend from the center of the face outward using your fingertips, a foundation brush, or a slightly damp makeup sponge.
• For more coverage, apply another thin layer selectively.
• Carefully blend the edges around the hairline and jawline.

Ingredients

Organic Aloe Barbadensis (Organic Aloe Vera) Leaf Juice, C13-15 Alkane (Plant Derived), Titanium Dioxide, Octyldodecanol (Coconut Oil Derived), Coco-Caprylate/Caprate (Coconut Derived), Undecane (From Plant Oils), Glycerin (Vegetable), Mica (Shimmery Mineral), Polyhydroxystearic Acid (Castor Seed Oil Derived), Polyglyceryl-2 Oleate (Vegetable Oleic Acid), Tridecane (From Plant Oils), Polyglyceryl-2 Isostearate/Dimer Dilinoleate Copolymer (From Plant Oils), Polyglyceryl-3 Polyricinoleate (Castor Seed Oil Derived), Propanediol (Bio-Fermented from Sustainable Plant Sugars), Squalane (Olive), Tocopherol (Vitamin E), Kaolin Clay (Mineral Clay), Silica (Mineral), Sodium Phytate (Plant Derived), Magnesium Sulfate (Epsom Salt), Maris Sal (Sea Salt), Cellulose Gum (Plant Cellulose), Xanthan Gum (Polysaccharide), Heptylglycerin (Plant Derived), Phenethyl Alcohol (From Flower Oils), Pentylene Glycol (Plant Derived), Hydrogenated Lecithin (Plant Derived), Polyglyceryl-6 Polyricinoleate (Castor Seed Oil Derived), Polyglyceryl-2 Stearate (Glycerin and Coconut Derived), Disteardimonium Hectorite (Clay Mineral Hectorite), Disodium Stearoyl Glutamate (Plant Derived), Castor Oil/IPDI Copolymer (Castor Seed Derived), Dilinoleic Acid/Butanediol Copolymer (Plant Derived), Citric Acid (To Balance pH).

May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499).

Note on “May Contain”: In color cosmetics with multiple shades, the colorants used across the entire shade range may be listed together. This means that the listed iron oxides may be present depending on the particular shade.

FAQ

How much coverage does the Water Foundation provide?

The foundation provides high to full coverage. A thin layer already noticeably evens out the complexion; it can be built up on areas with more pronounced redness or uneven pigmentation.

What finish does the foundation have?

The finish is satin: neither strongly matte nor shiny. This leaves the skin looking even and cared for while retaining a natural radiance.

What skin type is the foundation suitable for?

The moisturizing formula is especially suitable for normal to dry skin. Aloe vera, glycerin, and squalane help maintain a smooth, supple feel.

Does the current Water Foundation contain titanium dioxide?

Yes. The current formula contains Titanium Dioxide. It is a standard component of the formula and is listed accordingly in the INCI list.

Does the foundation contain iron oxides?

Depending on the shade, it may contain the iron oxides CI 77491, CI 77492, and CI 77499. They are therefore listed under “May Contain” in the INCI list.

Why does the foundation contain mineral pigments despite the name “Fruit Pigmented”?

“Fruit Pigmented” is part of 100% Pure's product and makeup line. The current formula of this foundation contains both plant-based ingredients and mineral pigments such as titanium dioxide and, depending on the shade, iron oxides.